My work in action
Most of my work is protected by NDAs (and we’re rebranding at Balsamiq), but this is the stuff I can show you:
Article for Crowdspring (top small business publication)
Podcast appearance chatting comms in a regulated industry
Podcast appearance chatting building a content calendar that actually works for your startup
M1 Finance
Overseeing a high-performing Content & Social media team at M1. Highlights include a newsletter to 1.5M clients & 100K+ followers across social channels:
Vote.org
GOTV campaign to increase voter turnout. Partnered on social media strategy and creative for their GOTV toolkit, in partnership with Maxwell Billings. Highlights include 40.2M impressions, the top viewed GIF of 2020, and dozens of posts by big influencers and celebrities. It was their largest GOTV campaign in history: https://impact2020.vote.org/
Clean Creatives
Strategy, copywriting, creative direction, campaign operations, and experiential execution for Clean Creatives (2M+ views, highest viewed content at Cannes International Festival of Creativity that year). Nominated for a Shorty Award.
Strategy, rollout, and management of inaugural student fellowship program and Student Pledge.
Spec campaign for Popeye’s
Partnered with Thomas Nitti (copywriter) & Alex Chapman (art director) on strategy, concepting, and copy. Award winning campaign concept.
Bad Ass Coffee of Hawaii
Strategy, copy, and illustration for Bad Ass Coffee of Hawaii’s core holiday concept. Creative expanded to email, organic and paid social channels (Instagram, Facebook), and in store ads.
